Santa Clarita real estate housing market update reports 2015.110

Single Family Housing Reports have just been compiled for the Santa Clarita Cities.

Connor MacIVOR Exec Summary [SF]_CA_ACTON

Connor MacIVOR Exec Summary [SF]_CA_CANYON COUNTRY

Connor MacIVOR Exec Summary [SF]_CA_CASTAIC

Connor MacIVOR Exec Summary [SF]_CA_NEWHALL

Connor MacIVOR Exec Summary [SF]_CA_SANTA CLARITA


Connor MacIVOR Exec Summary [SF]_CA_VALENCIA

Santa Clarita real estate update and the Market Tightens further

Home and Housing inventoryWe are still lacking real estate inventory. It would take an additional four hundred active units to turn the current market from a sellers market into a buyers market. And that additional real estate inventory would have to happen within a 30 day period.

For now – the real estate market in the Santa Clarita Valley Cities – as you can see by our real estate reports, is still very constrictive. It’s not taking long to sell homes when they are placed onto the market for sale.

There are very few homes that are being flipped. (less than 5%…)

Most Santa Clarita City homes are being bought by the “owner occupant”. Those that want to live in the home for at least the 4.9 year average.

We track the real estate market every single day via our daily Santa Clarita real estate radio show. However, Monday’s are special for us because this is where we break out the reports that we have posted below.

We have the Single Family home reports for the Santa Clarita Valley Cities.

We also break down the market into the Condo and Townhome variety so you are able to glean how those markets are doing.

Get the Reports:  Obtain the Santa Clarita Housing reports by email

As prices go up, the condos and townhomes sell at a faster pace than the Single Family Homes due to affordability.

Valencia Real Estate

Stevenson Ranch Real estate

Santa Clarita real estate

Newhall Real Estate

Castaic Real Estate

Canyon Country real estate

Acton Real Estate


Price Changes are Super Sexy for most real estate buyers

The Santa Clarita Valley price changes happen for a couple of reasons.

Maybe the sellers see that the activity on their home is so “mind boggling” they want to up the price to get more in their pocket when it and sell homes

Maybe the sellers are lacking showing activity and the home has been on the market for a while, they want to lower the price to “revive” the listing and get the “buzz” refreshed.

There are many reasons why this Price Change Strategy can work for a Real Estate Seller and be to the advantage of a real estate buyer.

Seller Advantage:

  • refreshes the online syndication of the home

  • creates buzz about the home for sale as it’s been “reduced”

  • allows the Savvy Realtor to repurpose the marketing

  • starts the showing cycle over again

Buyer Advantage:

  • let’s the buyer know the seller may be more negotiable

  • brings the home more inline with comparable values

  • reduces the risk of appraisal coming in too low

  • allows the buyer to feel better about offering less than list price

Viewing Price Changes As…

Some look at price changes as if the seller is starting to bleed out. This view couldn’t be further from the truth.

Just before we place a listing online, we have to make it ready for public consumption. We also have to ready it for the real estate search engines and real estate syndication sites.

We want the “marketing” of the listing speak all of those portals “languages” so it can be uploaded and attract the maximum amount of real estate buyers.

We do this with everything and ensure our real estate sellers homes are pitched to the hilt for maximum online exposure.

Thanks for taking the time to read about our “how to list and sell real estate”. Keyword being “sell!” – Be safe.

Santa Clarita real estate update by The Paris911 Team

Market Watch for Santa Clarita CAWe just concluded our Santa Clarita real estate updates for the SCV Cities.

This week in Santa Clarita CA real estate the housing prices are tapping out at $549,450. The real estate market has flatlined and you can see that the $242.– asking price per square foot in Santa Clarita CA has also leveled out. We can all agree on one thing – it’s taking less time to sell Santa Clarita homes and real estate than before.

When a Santa Clarita real estate listing Enters the market being for sale, and if it’s priced right, it does not last long due to the “high” buyer demand.

Santa Clarita real estate


Make sure you reach out to my REMAX of Santa Clarita CA Team and we will take GREAT care of you. Be safe and thanks for taking the time to read our latest real estate and market update posting.

Newhall CA Single Family Report

Santa Clarita Single Family Home report

Castaic Single Family Home Reports

Newhall Condos and Townhome Report

Santa Clarita Condos and Townhomes

Stevenson Ranch Condos and Townhomes

Valencia CA Condos and Townhomes

Homes in Valencia CA Report

Canyon Country Single Family home report

Stevenson Ranch Single Family home report

Real estate and housing in the Santa Clarita Valley Cities

We have just compiled our Altos Housing Market Research reports.SCV realtors

On today’s market Mondays episode, we have two locations for our housing market reports.

That is because I broke them into two categories, Condos/Townhomes and The Single Family Residences.

View the Reports at the Links Below with a dissertation related to the specific Santa Clarita Housing market:

Santa Clarita Housing Inventory Levels

There are a total of 561 active real estate listings for sale in the Santa Clarita Valley. The cities that I am searching are Acton, Canyon Country, Castaic, Newhall, Saugus, Stevenson Ranch and Valencia.

If you are looking at other websites and if they are giving you bigger numbers, beware – they maybe gaming you!

The Boards of Realtors is where the housing data is…  well, housed :)

The system updates every 7 to 15 minutes on our Multiple Listing Service Websites.

Santa Clarita real estate – Backup position

I have been tracking 329 listings that are in Back Up position in the SCV Cities.

Why am I tracking and monitoring the real estate listings that are in back up position? This is because something maybe a good fit for one of our buyers. If the property is a good fit, I’m going to be opening up a conversation with the listing agent. I am going to “speak same same” and get to the bottom line on how likely it maybe the current buyers to fall out of escrow. This is one of the reasons why it’s best to have your own real estate representative.

Someone that is on your side and working for you 100%.

Santa Clarita real estate – Pending status

311 real estate listings are currently pending. This is the most “secure” form of escrow due to the status meaning there is little chance of the buyer falling away…

The way I see it is there are 640 real estate listings that have a “chance” to re-enter the “for sale” market in the Santa Clarita Valley Cities. Even it’s only a minor chance, real estate transactions fall from escrow’s graces every single day!

These 640 real estate listings need to be watched by the Top Producing real estate professional for their real estate buyers. The same goes for their sellers, if they are selling, or contemplating selling, this intel will have a big impact on them.

Enjoy our Real estate and housing market reports and make sure you tune into today’s Santa Clarita real estate radio show for more detailed housing market information.

I’m going to speak about No Updates from your Realtor…

Maybe I’m the one with the problem but this is how I see it

Vendor – “someone that provides a necessary i.e. ancillary service to my Paris911 Real estate Realtor Team at REMAXteam at RE/MAX of Valencia – RE/MAX of Santa Clarita.”

Examples of such are the following:

  • Title OfficersThose that investigate issues related to “specific” ownership related to real property. They serve our clients with providing Title Insurance amongst other protective services.
  • Escrow – A neutral third party that is the receiving and intake arm within a real estate transaction.
  • Home Inspection ServicesInspecting all physical and material facets of real property. Hired by our suggestion with any of our real estate buyers and sellers. 
  • Pest Inspection ServicesFinding out if the real property contains any issues related to Termite intrusion.
  • Real Estate LendersProviding loans to our real estate buyers.

Here is what I demand from these and all Real Estate Vendors that work with our team.

“Treat our clientele as if they were sacred – Be available to answer questions and Provide all reasonable ancillary responses to their queries – Do your BEST Work!”

Let me Break it down for you…

I don’t need to be told that you’re on vacation, working hard for my clients interest. I don’t need to be told that you were thinking of me because you were up late at night and you thought that you might have something to share. I don’t need to be told you were spending the day at the beach. All I want to know if you’re there for my clients needs. That’s all that should matter in the end.

Don’t tell me how thankful you are for my business. Don’t tell me how great I am for being able to procure a new listing. The only thing that I actually need is my clients caring about what I do and that I’m able to perform up to their standards.

The best thing about being a business for yourself is you control the ball you are the one that is the catalyst for the deal happening. And it’s only by reckoning of your clients that you’re able to do this successfully.

One of the things I realized a long time ago, is that vendors don’t send me leads. If somebody wanted to buy and or sell the vendor would, most likely, not drop my name.

Trust me when I say if you do a good job I will not forget you.

You take good care of my clients you will not be forgotten.

All I ask is you to do your job and do it well.

My clients are the most important resource I have. For without them, I would not be in business in the first place.

What happens when the home appraisal comes in low?

Santa Clarita Top RealtorsTwo data sets have been completed to appraisal process in the Santa Clarita Valley.

What happens if an appraisal comes in lower than what you wanted to pay for a home?

We have another show that will be taking place on our Santa Clarita real estate radio station.

It’s housed at our main SCV Realtor Website.

Thanks for taking the time to listen to our Daily Real Estate Radio show – and enjoy our reports.

Santa Clarita Condo and Townhome Reports

Santa Clarita Valley Single Family Home Reports

Advertising is the key to selling real estate

Top choice RealtorsYou may be despondent with the sale of your home.

Is your agent doing enough?

Are they putting your in front of the most interested buyer possible?

Are they proving to you they are working for your best interest?

These are questions that come to us via other sellers that have worked with other Realtors before finding our Santa Clarita Real Estate Team.

Some agents do the “highest price possible” scenario. They will tell you your home is worth a lot more than it really is. That is the agent you should fear the most.

The other type of realtor will dramatically address your home as being the most beautiful they have ever listed. If this is the agent that I’m interviewing – I’d be nervous that the agent I’m hiring had never listed a home that was “better” than mine.

Look at the agent that you clicked with best. They maybe the one you should hire.

“I’m in the top 5…”, “I’m number one…” If they are at the Top of the Real estate game – maybe they are too busy to serve you well.

However, if they are balanced then go with them.

If you are selling a home, you should be taken care of throughout the process.

Double Check their facts.

Look for their online presence. That will be the key to your home sales success.

Do they build various virtual tours for your Santa Clarita Home?

Are they at the top of the internet pages for their branding.

Tip: Check out REMAX of Santa Clarita

Tip: Check out REMAX of Valencia

We are a local Realtor Team that cares about what you think.

A Dozen Questions to ask when Interviewing Realtors

12 Questions to Ask When Choosing Your REALTOR®

Make sure you choose a REALTOR® who will provide top-notch service and meet your unique needs. 

1. How long have you been in residential real estate sales? Is it your full-time job? While experience is no guarantee of skill, real estate — like many other professions — is mostly learned on the job.

2. What designations do you hold? Designations such as GRI and CRS®, which require that agents take additional, specialized real estate training, are held only by about one-quarter of real estate practitioners.

3. How many homes did you and your real estate brokerage sell last year? By asking this question, you’ll get a good idea of how much experience the practitioner has.

4. How many days did it take you to sell the average home? How did that compare to the overall market? The REALTOR® you interview should have these facts on hand, and be able to present market statistics from the local MLS to provide a comparison.

5. How close to the initial asking prices of the homes you sold were the final sale prices? This is one indication of how skilled the REALTOR® is at pricing homes and marketing to suitable buyers. Of course, other factors also may be at play, including an exceptionally hot or cool real estate market.

6. What types of specific marketing systems and approaches will you use to sell my home? You don’t want someone who’s going to put a For Sale sign in the yard and hope for the best. Look for someone who has aggressive and innovative approaches, and knows how to market your property competitively on the Internet. Buyers today want information fast, so it’s important that your REALTOR® is responsive.

7. Will you represent me exclusively, or will you represent both the buyer and the seller in the transaction? While it’s usually legal to represent both parties in a transaction, it’s important to understand where the practitioner’s obligations lie. Your REALTOR® should explain his or her agency relationship to you and describe the rights of each party. 

8. Can you recommend service providers who can help me obtain a mortgage, make home repairs, and help with other things I need done? Because REALTORS® are immersed in the industry, they’re wonderful resources as you seek lenders, home improvement companies, and other home service providers. Practitioners should generally recommend more than one provider and let you know if they have any special relationship with or receive compensation from any of the providers.

9. What type of support and supervision does your brokerage office provide to you? Having resources such as in-house support staff, access to a real estate attorney, and assistance with technology can help an agent sell your home.

10. What’s your business philosophy? While there’s no right answer to this question, the response will help you assess what’s important to the agent and determine how closely the agent’s goals and business emphasis mesh with your own.

11. How will you keep me informed about the progress of my transaction? How frequently? Again, this is not a question with a correct answer, but how you judge the response will reflect your own desires. Do you want updates twice a week or do you prefer not to be bothered unless there’s a hot prospect? Do you prefer phone, e-mail, or a personal visit? 

12. Could you please give me the names and phone numbers of your three most recent clients? Ask recent clients if they would work with this REALTOR® again. Find out whether they were pleased with the communication style, follow-up, and work ethic of the REALTOR®.

Questions like these don’t require you to be quick on your feet. They are questions that can be asked as stated in bold print.

Price per square foot on the rise in Santa Clarita Real Estate

Why no Market Update Monday’s real estate radio show today? Because one of my teeth feels as if it will explode. I will be hitting up the Dentist as soon as they are able to see me.

Price per square foot in Santa Clarita Housing

In the Southern California market, you don’t hear much about room dimensions and about price per square foot.

Back on the Right Side of the United states – on most of the listings – the rooms are measured and their local Board of Realtors Multiple Listing has inputs for dimensions of each room.

In California, our Board of Realtors – at least the Southland Regional Association of Realtors, does not.

If an agent so chose to, they could measure and record that intel themselves. In some cases, I have been known to measure with a traffic wheel, room dimensions.

You can see clearly that we have been “inching” up in the Price per Square Foot realm within the Santa Clarita Valley Cities.

If you are wondering where our Santa Clarita real estate housing market reports that give this week’s SCV housing break down – they are below!

Make sure you sign up to get your very own intel reports as they relate to each of the SCV Cities.

You will see that we have been active in the local markets with both our Santa Clarita home buyers and SCV home sellers.

Searching for real estate:

While most consider the “big and well advertised” syndication websites the best way to search for homes, I beg to differ.

Those systems are built for the sole purpose of stealing selling your person and private information.

Getting your home’s true value:

This is something that should not be taken for granted. Online estimates of value are similar to a real estate agent not doing any preparation and telling you what your home will sell for dependent on the MLS along, in absentia.

To be fair – to get a good Fair Market Value on any piece of real estate, it has to be seen in person by the Local Real Estate Expert.

Santa Clarita housing inventory lacking

We are starting to climb with regard to inventory – but only time will tell if this trend will still continue. I’m confident it will – but I have to say that our Buyer Activity is still out running the Seller Activity in the SCV Cities.

Please check out our reports, I will be of personal service. Thanks for taking the time to connect with me and let me know when you are ready for my Santa Clarita real estate services.

Connor MacIVOR Exec Summary [SF]_CA_ACTON

Connor MacIVOR Exec Summary [SF]_CA_CANYON COUNTRY

Connor MacIVOR Exec Summary [SF]_CA_CASTAIC

Connor MacIVOR Exec Summary [SF]_CA_NEWHALL

Connor MacIVOR Exec Summary [SF]_CA_SANTA CLARITA


Connor MacIVOR Exec Summary [SF]_CA_VALENCIA

Where do the actual real estate statistics come from

Santa Clarita real estate marketVerification, verification and verification. Where are you able to find the actual real estate data without sacrificing quality?  Sounds like some type of sales pitch.

The actual Multiple Listing Service is that place. When you are looking online for homes and what the current sales prices are, we have a real estate research system in the Paris911 Sites, which you can use to get the exact research completed.

However, don’t take our word for it, look at the reports that have been generated below.

Each will render for a different type of housing in the Santa Clarita Valley Cities.

Condos and Town homes versus Single Family Residences and Homes.

When it comes to real estate in the Santa Clarita valley cities, we have a daily real estate radio show that we produce.

During out 7 day recap – we cover various Real Estate intel for the Santa Clarita Valley Cities.

  • Mondays – Real Estate and Market Mondays

  • Tuesdays – Travel Tuesdays Broadcast – online resources for real estate

  • Wednesdays – Hump Day Foreclosures, Distressed, REO, and pre foreclosure broadcast

  • Thursdays – Truth in Lending Thursdays – What can you expect from the best lenders and what questions should you be asking them

  • Friday – Finale Friday Broadcast – Price Changes in the current real estate inventory, are prices going up or going down

  • Saturday – Sold Saturdays real estate broadcast – Where are those “sold real estate listings” and their sales prices? Are homes going up in price, down or staying even?

  • Sunday – Open House Sundays – Where are the open houses being held and what can you use to find those that are really for sale – News Update and Recap Show.

That is our Santa Clarita real estate daily broadcast and FYI – We are proud to be of service to you and yours. Let us know what you thought of our broadcast. We covered the Active Real Estate listings at 555. If you are visiting a website that is showing more than 555 active real estate listings in the Santa Clarita Valley Cities, you are being tricked.

Santa Clarita Housing Reports

Santa Clarita Condos and Town homes

Santa Clarita Single Family Residences Reports

Update Laminated flooring escaping fail safe measures

Reminder Daylight Savings Time Change this Weekend March 8

Sigma Alpha Epsilon Fraternity – Here is your Cheer!!!  Phi Alpha my Brothers!!!  NM Alpha here – from back in the Day!

Good day everyone, thanks for tuning into our Daily Real Estate Radio show for the Santa Clarita Valley Cities.

Today we are going to reference an email that I received from Carl Reese – a Certified and Stellar home inspector who is also a General Contractor.

This man has the tools to get the job done. Using his vast knowledge and experience coupled with the latest in technology when he is hired to get the “home inspection” job correct the first time!

Carl Reese can be reached by email and phone – 661.877.1499

Bad Flooring – High Formaldehyde Levels – Watch out!

Carl had sent me an email talking about the breaking 60 minutes story about laminate flooring “sneaking” into this country that has high levels of Formaldehyde content.


Good Morning!  Thought this might be a topic for your radio program.  I don’t know if you saw that CBS’s 60 Minutes revealed Sunday this week that Chinese laminate flooring with dangerous levels of formaldehyde is being sold here in California.  We offer formaldehyde and VOC testing call us if you want your home screened. While it was Lumber Liquidators who got caught today, they’re not the only company guilty of putting our health at risk to save some money.  Six Factories in China were caught placing fake compliance stickers on their products.    China’s laminate failed to meet EPA safe standards. Some samples were 2000 times above safe levels!  A class action lawsuit is in progress. Thought you would like to know, its clearly something I want all my clients to know. Beware of anything made in China, This is one reason why I insist on installing MADE IN THE USA products.
Santa Clarita home inspectors

Shoutout to someone I met recently

During my travels this week, I was in Starbucks in between a listing photo shoot and a home inspection in acton. This Brought me to the Starbucks at 47th street east and Avenue S in Palmdale.

While sitting at a table, taking electricity for my Mac and sipping on a hot large coffee (I still say large :) ), with a few pumps of the sugar free Vanilla, there was a gentleman sitting across from me.

Santa Clarita PrimericaHe asked me what “paris911″ was all about. I still wear a “uniform” of sorts, old habits die hard…

So I explained. “Paris – for a person, not that person, and not a place, but one of the team leaders of our Real Estate representation and consultation team. The 911 – that is in reference to me having been LAPD for a long time – So Hence our internal RE/MAX Branding as the Paris911 Team.”

I then asked about him. His name is Nestor H. Urbina and he is with Primerica. He is their regional vice president and he can be reached at 661.547.0746.

What a nice guy to be certain!  Anyone that takes the time to meet someone else, is going outside of a person’s normal comfort zone!  And I like that!  I’m sure we will be meeting again in the future.

Santa Clarita Market Watch – Price Changes

During the time of our radio show recording we had 57 real estate listings during the past 7 days that had their prices changed. (it went up by the time I had a chance to take the screenshot of current market activity)

That is a healthy amount of homes that have had their listing prices modified prior to being in escrow.

Some of these real estate listings may have been in escrow at one point. Some may have fallen out causing the “reduction” in listing price.

However – we are currently tracking these 57 properties in the Santa Clarita Cities that had their prices changed.Santa Clarita daily radio show

7 of these real estate listings had increases in listing price.

50 were reductions from listing price to listing price.

The market in the Santa Clarita Valley is still showing signs of instability and sellers, in some cases, are pricing their homes at prices more than the current “on market buyers” are willing to pay.

That is why they are reducing their prices prior to being in contract, for the most part.

We have resources for you to monitor the latest in Santa Clarita Valley Housing.

Research.SCV.House – is our Santa Clarita Housing Research Site – you can find out information about the current home you own. The system will send you listing updates in your neighborhood and on your specific street.

We also have given you the ability to monitor an entire section or city – even a specific zip code. To watch several factors:

  • Median List Price
  • Asking price per square foot
  • Average days on market (DOM)
  • Percent of Properties with price Decreases
  • Percent of properties re-listed (reset DOM)
  • Percent of properties being Flipped
  • Median House Size (square foot)
  • Median Numbers of Bedrooms
  • Median Numbers of Bathrooms
  • Market Action Index…

Lots of intel available “on demand” from our RESEARCH.SCV.HOUSE website and market data exchange.

Tomorrows Real Estate Radio show:

Tomorrow – we will have our Sold Saturdays real estate broadcast. Please Tune in after 12pm to see what is happening with the sold real estate inventory in the Santa Clarita Valley Cities!

Let me know if I may serve you in real estate. It’d be my HONOR!

Remax of Santa Clarita. Each office independently owned and operated. 25101 The Old Road, Santa Clarita CA, 91381.
(661)284-5429. DRE info: Paris MacIvor (01256647) and Connor MacIvor (01238257)